Welcome to The iFly Web Store. We specialize in making products for fly-fishing. We fly-fish ourselves so when you buy from us you're not getting some strange "proof of concept" device that someone in Engineering came up with. Our products have been tested in rigorous conditions by us and by guides, fly-fishing enthusiasts and fanatics. They hold up to the abuse and are made to last a lifetime. We stand behind every product 100%. Please note that our prices have changed for 2012.